ADAG's BigFlicks - Aggressive in the Indian market

BigFlicks announced last year as a part of Reliance Entertainment has now launched BigFlicks & it is adopting a very agressive pricing market strategy not only for India but worldwide.

It has a collection of 14000 Titles & it is offering Video Downloads - Worldwide  & Video Rentals - Only in India.

In iTunes Store where a price if a track is about 99 cents, BigFlicks if offering a full video movie download priced at 1$ only per download. In the video rentals market in India also where if a person rents a video CD or a Video DVD from a local store, one gets at a price of 30Rs - 60Rs for one day rent, BigFlicks is offering a minimum plan of Rs.250 for a month to rent unlimited movies but one cd at a time.

I am sure this is not good news for other movie rental portals like seventymm.com, moviemart.in etc. These portals got to revise their prices if they want to stay in this market for long.