Tuesday, April 1, 2008

DelhiDareDevils & KolkataKnightRiders lauches official Websites

Two IPL teams launched their official websites yesterday, Delhi and Kolkata. Delhi team known as DelhiDareDevils backed by GMR Infrastructure & Kolkata team known as KolkataKnightRiders backed by none other than King Khan.

It seems as if both the teams do not only have competition on the field but off the field too.
Both the websites are flash made & take some time to load.

If KolkataKnightRiders has King Khan then DelhiDareDevils has Akshay Kumar (who is based in Delhi) which puts both the starts against each other in IPL.

These marketing techniques are necessary for the introduction of IPL in India as it is a somehow a new concept in the game of cricket in a cricket crazy nation. To make it big, owners of IPL teams have to pull up their teams using marketing techniques & Digital marketing will play a vital part in it.

This is just the beginning. Lets see what happens next.

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