Shoppers Stop now has opened an e-store & has ventured into online commerce. After the entrance of the ecommerce portals like indiaplaza and futurebazaar, shoppersstop does'nt want to be left behind.
According to Vivek Mathur, customer care associate and vice-president, corporate planning and e-commerce, they are opening their online store because they believe that the customers are these days 'time poor' rather than 'money poor'. They are not looking at their portal as a seperate business like futurebazaar, it is an extension of their brand and want to create an online experience for their customers so they are focussing on their existing customers.
Regarding the marketing of the portal they have planned to send an email campaign targetting their First Citizens & then will start an internet campaign of display and search adds.
[ Source: afags]
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