Saturday, October 18, 2008

KhojGuru - Another startup in the search domain

As we all know search is the number one activity online & it is also one of the most difficult businesses to step into because there are already established global leaders in this domain but Indian startups are trying to win over them by taking an advantage in local search in the country.With already some search startups like Burrp, Guruji, Asklaila etc now here is another search startup khojguru. It gives us information about movies, restaurants etc with the reviews of various places so that you can actually read from people who have already been to those places & then decide where to go. It also gives us sms discount coupons of restaurants & clothing shops and accessories. I think this sms discounts can really help them build their portal as they have some good brands like Ferns n Petals, Khajja Chowk etc discounts with them.

Along with all this stuff, it also has the social networking component in it using which you can interact & participate in their promotional offer of gathering points and redeeming them for some gifts.
Till now no company has been able to successfully make a mark in the local search scenario but with Khojguru here with some interesting features, this might be a strong competetitor in this market but that time will tell.

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