Apnacircle.com merges with Viadeo.com

ApnaCircle.com, a social and career networking website situated in the Amity Innovation Incubator backed by Sabeer Bhatia has been merged with Viadeo, a france based business networking site.

Now apnacircle will get a huge advantage as the 7 million registered users on Viadeo will be linked to apnacircle.com. ApnaCircle claims to have about 0.3 million users all over India & with this merger they are hoping to touch a figure of 1 million by the mid of 2010. The name Apnacircle will remain as it is as a part of the deal.

BIGBOOM in Recession

BIG entertainment, the media firm of Anil Dhirubhai Ambani Group have recently launched its movie and entertainment marketing division, BIGBoom. BIG Entertainment is already into film production, distribution and exhibition, home video, music and DVD rentals, and now BIGBoom will help the producers and advertisers to leverage with brands across the country.

In India Movie marketing has come of age & with time producers have now realised the importance of strategic & cost effective method to promote their films specially in times of recession where every penny counts.

BIGBoom will be a one stop shop for all marketing solutions for films, ranging from associative marketing to publicity design, PR, promotions and merchandise.

BARCAMP DELHI 6 - MDI Gurgaon

BARCAMP Delhi6 is coming up & is scheduled on 28th Feb - 1st March in MDI Gurgaon.

No Spectators, only participants..

It is an open entry for all as always. A lot of technies, entrepreneurs, bloggers meet at this event & this is a very good platform to learn & most importantly to network with people with similar mindset as yours.

Some of the sessions/presentations will be on Knowledge Management, Content Strategy and Social Media, Youth Marketing etc.

If you have not attended this event earlier the it'll be a great experience for you as everyone are participants. You can register here & here are the rules.

Something creative - Sending resumes via SMS

 SMSResume an Indian startup is making sure that you can apply for a job by just sending an sms to the HR of that company.

 

As the internet penetration is poor in India but mobile subscribers growing at an enormous amount month after month, this service surely has a large market ahead & can be even scaled up to those cities and villages where the mobiles have penetrated but not internet.

This can reach to the masses when they also introduce the service in other languages also but right now it is in beta stage so probably they'll be doing that in the future. It is very simple to use as one just needs to send an sms to 9711532380 in their format & it will delievered to the HR of the company and you will get a confirmation for the same.

And the best part its totally free for users. So go ahead register with them.

Cheers

JustBrands - Startup based in Delhi for SMS discounts

If you are based in Delhi and go to eat outside regularly so you must visit JustBrands which has tie-up with good bars & restaurants in Delhi for discounts ranging from 5% to 20% on the total bill. You can request for the discount via SMS & show at the time of bill payment. By looking at the discounts it seems it is aiming at only food outlets in the city unlike khojguru and asklaila who provides sms discounts from buying flowers to buying clothes. Till now JustBrands only have limited tie-ups with mostly expensive restaurants like Mojo, Ruby Tuesday etc where discounts are easy to get. With the industry moving at a face pace and new players entering into the market, JustBrands will have to catch up with the speed & tie-up with the maximum restaurants possible to get a loyal customer base & generate real value for them.

I think JustBrands is very limited & giving discounts for only restaurants/bars but they should actually enter the big picture & try to get as many discounts as possible like khojguru and other portals so that the customers need not go to other websites looking for discounts for shopping, flowers, gifts etc.