BIG entertainment, the media firm of Anil Dhirubhai Ambani Group have recently launched its movie and entertainment marketing division, BIGBoom. BIG Entertainment is already into film production, distribution and exhibition, home video, music and DVD rentals, and now BIGBoom will help the producers and advertisers to leverage with brands across the country.
In India Movie marketing has come of age & with time producers have now realised the importance of strategic & cost effective method to promote their films specially in times of recession where every penny counts.
BIGBoom will be a one stop shop for all marketing solutions for films, ranging from associative marketing to publicity design, PR, promotions and merchandise.
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