BIGBOOM in Recession

BIG entertainment, the media firm of Anil Dhirubhai Ambani Group have recently launched its movie and entertainment marketing division, BIGBoom. BIG Entertainment is already into film production, distribution and exhibition, home video, music and DVD rentals, and now BIGBoom will help the producers and advertisers to leverage with brands across the country.

In India Movie marketing has come of age & with time producers have now realised the importance of strategic & cost effective method to promote their films specially in times of recession where every penny counts.

BIGBoom will be a one stop shop for all marketing solutions for films, ranging from associative marketing to publicity design, PR, promotions and merchandise.

Anil Ambani Files Rs. 10,000 crore suit again big brother

Now a new twist to the feud of Ambani brothers as Anil has filed a defamation suit for a whopping Rs 10,000 crore against his big brother Mukesh Ambani for a statement to have been made by him in an interview with the New York Times some weeks ago.

The suit has been filed in the Bombay High Court about a month ago with no details available publicly.

"What most distinguishes Reliance from its rivals is what Ambanis friends and associates describe as his 'intelligence agency' a network of lobbyists and spies in New Delhi who they say collect data about the vulnerabilities of the powerful, about the minutiae of bureaucrats' schedules, about the activities of their competitors," the New York Times had said.

The two brothers have been in a battle since they succeeded the Reliance Empire in 2004 and they finally reached a settlement in 2005. However this settlement has not brought peace between the two as their battle continues on various issues like the gas suply deal or the statement given to the press.

Reliance Entertainment growth strategy in US - Buying US Cinemas

ADAG owned Reliance Entertainment is quietly buying US movie cinemas as a part of their growth strategy. They say that they hope to reach the bollywood fans in the US through their American Movie Cinemas.

Read the full story here...(BusinessWeek)

Mukesh Ambani Grand Party - India's biggest Corporate Cocktail party

Mukesh Ambani will host India's biggest Corporate Coctail party at RPL's Main Consortum hall. 

All the who's wh0 of India Inc & Bollywood will come land on the refinery town for a three-day corporate carnival. Its is being said that Mukesh Ambai is hosting this party as he is now the fifth richesh man in the world & the richest Indian.

The Guests being invited are: 

• Sachin Tendulkar
  
• SRK
• Katrina Kaif
• Kareena Kapoor
• Juhi Chawla
• Ratan Tata
• Sunil Bharti Mittal
• K V Kamath
• Anand Mahindra
• Azim Premji
• L N Mittal
• Shivinder and Malvinder Singh
• Prashant and Anshuman Ruia

Total 15 jets of RIL & 2 Boeings are being used to ferry the guets from Mumbai to Jamnagar.

ADAG's BigFlicks - Aggressive in the Indian market

BigFlicks announced last year as a part of Reliance Entertainment has now launched BigFlicks & it is adopting a very agressive pricing market strategy not only for India but worldwide.

It has a collection of 14000 Titles & it is offering Video Downloads - Worldwide  & Video Rentals - Only in India.

In iTunes Store where a price if a track is about 99 cents, BigFlicks if offering a full video movie download priced at 1$ only per download. In the video rentals market in India also where if a person rents a video CD or a Video DVD from a local store, one gets at a price of 30Rs - 60Rs for one day rent, BigFlicks is offering a minimum plan of Rs.250 for a month to rent unlimited movies but one cd at a time.

I am sure this is not good news for other movie rental portals like seventymm.com, moviemart.in etc. These portals got to revise their prices if they want to stay in this market for long.